There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging is the silent but persuading salesman .

There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer, so that his buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the l ook of the package has a great effect on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.