Ⅰ.阅读理解
Millions of people pass through the gates of Disney's entertainment parks in California, Florida and Japan each year. What makes these places an almost universal attraction? What makes foreign kings and queens and other important people want to visit these Disney parks? Well, one reason is the way they're treated once they get there. The people at Disney go out of their way to serve their “guests”， as they prefer to call them, and to see that they enjoy themselves.
All new employees, from vicepresident (副总裁) to parttime workers, begin their employment by attending Disney University and taking “Disney Traditions”. Here, they learn about the company's history, how it is managed and why it is successful. They are shown how each department relates to the whole. All employees are shown how their part is important in making the park a success.
After passing “Disney Traditions”，the employees go on to more specialized training for their special jobs. No detail is missed. A simple job like taking tickets requires four eighthour days' training. When one ticket taker was asked why it took so much training for such a simple ordinary job, he replied, “What happens if someone wants to know where the restrooms are, when the parade starts or what bus to take back to the campgrounds? We need to know the answers or where to get them quickly. Our constant aim is to help our guests enjoy the park.”
Even Disney's managers get involved in the daily management of the park. Every year, the managers leave their desks and business suits and put on special service clothes. For a full week, the bosses sell hot dogs or ice cream, take tickets or drive the monorail (单轨列车) and take up any of the 100 jobs that make the entertainment park come alive. The managers agree that this week helps them to see the company's goals more clearly.
All these efforts to serve the public well have made Walt Disney Productions famous. Disney is considered by many as the best mass service provider in America or in the world. As one longtime business observer once said, “How Disney treats people, communicates with them, and rewards them is in my view the very reason for his fifty years of success...I have watched, very carefully and with great respect and admiration, the theory and practice of selling satisfaction and serving millions of people on a daily basis successfully. It is what Disney does best.”
文章向我们介绍了迪斯尼乐园深受世人喜爱的原因。
1．The first day they come to Disney parks, all new employees .
A．begin by receiving onthejob training
B．must learn several jobs
C．begin as ticket takers
D．have already attended Disney University
答案：A
解析：细节理解题。根据第二段中的“All new employees, from vicepresident (副总裁) to parttime workers, begin their employment by attending Disney University and taking ‘Disney Traditions’．”可知，所有员工上岗前要进行在职培训，据此可知答案为A。
2．The main objective (目标) of the Disney employees is to .
A．learn all parts of the business
B．see that their guests enjoy themselves
C．be able to answer all kinds of questions
D．keep the important guests happy
答案：B
解析：细节理解题。根据第三段最后一句“‘Our constant aim is to help our guests enjoy the park.’”可知，他们的主要目标是让游客在迪斯尼乐园玩得开心，由此可见B为正确答案。
3．Which of the following is NOT true according to the passage?
A．Tourists learn the history of Disney in its entertainment parks.
B．Disney attracts people almost from all over the world.
C．Parades are regularly held in Disney's entertainment parks.
D．Disney's managers are able to do almost all kinds of work in Disney's parks.
答案：A
解析：细节理解题。在第二段的“Here, they learn about the company's history...”中，they指的是迪斯尼员工，同时根据文章内容可知选项B、C、D三项都是对的，故选A。
4．This passage is mainly about .
A．how Disney's employees are trained
B．the history and traditions of Disney
C．why Disney makes a lot of money
D．the importance Disney places on serving people well
答案：D
解析：主旨大意题。阅读全文可知，从开始描述的总体服务到员工岗前培训、特殊工种训练、经理层每年一周的亲身体会，无不显示了迪斯尼在使游客满意方面给予的高度重视，故答案为D。
