A
From an innocent children’s cartoon character to a top cultural icon, Peppa Pig, a British preschool animated TV series, has undergone an amazing journey in adapting to Chinese culture and China’s market.
2015
In June, the Peppa Pig TV series was introduced to the Chinese market by Entertainment One and first aired on the CCTV Children’s Channel. Shortly after its publication, Peppa Pig attracted billions of views on social media platforms like iQIYI, Youku and Tudou.
2016
The Peppa Pig TV series was broadcast on the CCTV Children’s Channel for a second round. It also gained more viewers on the Golden Eagle Animation Channel, Hunan TV.
2017
The phrase “Peppa Pig Girl” became one of the hottest buzzwords on China’s Internet. It refers to a girl who holds a positive attitude toward life even though she tends to be lazy in her daily life. She might look a bit silly and often have tasty food as a top priority on her mind.
2018
Rumors claimed that Peppa Pig was banned from Tik Tok, China’s major video sharing platform, saying it “violates (违反) the community regulations and has not passed censorship (审查制度)”. In May, however, representatives from Tik Tok said the app was not forbidding Peppa Pig.
2019
According to Entertainment One, more than 40 million Peppa Pig books have been sold since its second round broadcast on CCTV. In the year of the Pig, more companies added Peppa-themed elements to their products for promotion.
【语篇概述】本文是一篇应用文, 介绍了英国学前动画片《小猪佩奇》的中国文化形象之旅。
21. Since ______, more than 40 million Peppa Pig books have been sold.
A. 2015 B. 2016 C. 2017 D. 2018
【解析】选B。细节理解题。根据第三段第一句和最后一段第一句可知, 自从2016年以来, 《小猪佩奇》已售出4 000多万册, 故B项正确。
22. What does the passage mainly talk about?
A. Peppa Pig’s journey to become a Chinese cultural image.
B. Peppa Pig’s high economic value in China.
C. The causes of the great popularity of Peppa Pig TV series.
D. The Introduction of Peppa Pig to the whole world.
【解析】选A。主旨大意题。根据第一段中的“Peppa Pig, a British preschool animated TV series, has undergone an amazing journey in adapting to Chinese culture and China’s market. ”可知, 本文主要介绍了英国学前动画片《小猪佩奇》的中国文化形象之旅, 故A项正确。
23. What can we learn about Peppa Pig according to the passage?
A. The TV series was first broadcast on Hunan TV.
B. Food is the favorite of a Peppa Pig Girl, who is silly.
C. Year of the Pig helped promote the sales of the Peppa-themed products.
D. Peppa Pig was banned in Tik Tok because it broke the law.
【解析】选C。细节理解题。根据最后一段最后一句可知, 猪年促进了小猪佩奇主题产品的销售, 故C项正确。
