用户名: 密码:  用户登录   新用户注册  忘记密码  账号激活
您的位置:教学资源网 >> 试卷 >> 英语试卷
高中英语编辑
黑龙江省海林市朝鲜族中学2019-2020学年高一下学期期中线上考试试题(英语)
下载扣金币方式下载扣金币方式
需消耗5金币 立即下载
4个贡献点 立即下载
1个黄金点 立即下载
VIP下载通道>>>
提示:本自然月内重复下载不再扣除金币
  • 资源类别试卷
    资源子类期中期末
  • 教材版本不限
    所属学科高中英语
  • 适用年级高一年级
    适用地区全国通用
  • 文件大小1058 K
    上传用户baibai9088
  • 更新时间2022/7/6 9:30:06
    下载统计今日0 总计0
  • 评论(0)发表评论  报错(0)我要报错  收藏
0
0
资源简介

A

In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).

One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, the women's shoe section is generally next to the women's cosmetics(化妆品) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses, Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.

When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

 

1.Why do stores usually display fruits and vegetables in the first section?

A.To save customers time.               B.To show they are high quality foods.

C.To help sell junk food.               D.To sell them at discount prices.

 

2.According to Paragraph 3, which of the following encourages customers to buy?

A.Opening the store early in the morning.                  B.Displaying British wines next to French ones.

C.Inviting customers to play music.     D.Filling the store with the smell of fresh bread

 

3.What is the California builder's story intended to prove?

A.The house structure is a key factor customers consider.

B.The more costly the house is,the better it sells.

C.An ocean view is much to the customers' taste.

D.A good first impression increases sales.

4.What is the main purpose of the passage?

A.To explain how businesses turn people into their customers.

B.To introduce how businesses have grown from the past.

C.To report researches on customer behavior

D.To show dishonest business practices

  • 暂时没有相关评论

请先登录网站关闭

  忘记密码  新用户注册