it is now possible to watch live sport on television on any day of the week, and the current amount of reporting will undoubtedly increase further in years to come. this is certainly having an influence on the live sports events themselves, and there are both benefits and shortcomings to this. 2 why has there been such growth in televised sport? for one thing, with digital broadcasting, there are now many more tv channels than there were even ten years ago. moreover, sport has become an important form of entertainment, appealing to both men and women. 3 what are the benefits of this state of affairs? one obvious advantage to the profession is the addition of money provided by television companies. large football clubs benefit financially from tv income and the top players can command very large salaries. less popular sports also receive money that can be used in training and awareness¬raising.